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What is RCS?
Rich Communication Services
Rich
Communication
Services
Next-generation messaging service maximizing effectiveness at low cost !
RCS FUNCTIONS
Added Functions
+ Group chat for up to 100 people
+ No data fee for text/less than 5MB
+ Cancel messages
+ Reactions
+ Response for specific message
+ Gift / Send money
+ Chatbot
STRENGTH 1
More elaborate marketing messages
STRENGTH 2
More active communication
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Case study
A smoother customer experience
"메시지의 미래, RCS가 만들 미래"
출처: GSMA. (2018. Feb 25). RCS – The Future of Messaging
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